Our junior high bestie is back! I noticed this display in my local Ulta today and was filled with joyous nostalgia! Please tell me you remember Jane with her super tiny foundation samples and teen-friendly eyeshadow shades.
Every week after school, I’d go to Target and sit down infront of the aisle endcap, staring at the colorful products. I’d memorize what shades to buy when I was allowed to wear makeup. I’d also collect their on-trend pamphlets, that were almost like little tri-fold magazines. Those ultra cool pamphlets showed me how to apply makeup, how to be a good friend and most importantly, how to be good to myself.
I still remember their cute acronym MMM, short for Meet Me at the Mall. Which taught us how to master a chic, five-minute face for times when we absolutely had to get to the mall. You know, for clothes and cutie shopping.
Ah, welcome back, Jane. Pretty sure you’ll be just a cool as you were in the 90s. The new BFF for junior high and middle schoolers.
Here’s an LA Times feature about owner and mogul Lynn Tilton.